A seasoned marketer and visual storyteller, Sonya Yu has helped a broad range of brands define their voice and perspective. In her projects, she works intimately with companies to translate high-level vision into tangible images, employing a vibrant and inimitable styling to help brands stand out in visually saturated markets. Her commercial work has spanned lifestyle, interiors, and portraits.
TRICK DOG, PAYPAL, INSTAGRAM, POSTMATES, YUMI, SOMA WATER, ALMANAC BEER, TOSCA CAFE, DELFINA, PUESTO, & more.
To collaborate with Sonya on photography services, please contact her studio.
Beyond her commercial work, Sonya Yu has also received acclaim as a fine art photographer. Her recent series is inspired by the artwork of Dutch master painter Johannes Vermeer, whose 17th century paintings possessed such photorealistic qualities that critics at the time speculated the use of mechanical aid from optical technology. Her photography seeks to capture Vermeer’s transfixing light and his work’s tonality through analog techniques — thereby eschewing the techniques and resources of the digital age. The result is a persistent tension in her work, between the sensation of physicality, photorealism, and a painterly imagining of light and color. Her work offers a retreat from today’s culture of instant gratification and mindless scrolling, forcing the viewer to pause and immerse oneself in a more intentional and bucolic process.
Sonya’s fine art photography has been exhibited nationally and is available to purchase. For exhibition or purchasing inquiries, please contact her studio.
Born in Beijing, China, Sonya currently works and resides in San Francisco and Los Angeles.